Oreo has released 2000 ‘Oreo Yo’Self’ cookies at oreoyoself.com.au, where Australian consumers are able to create an avatar of their own face and send it to themselves.
LX custom developed the Oreo printer to ensure cookie creme printing precision, as part of a new campaign via Traffik Group. A Dobot Magician is controlled via bespoke software that uses a camera on the robot arm to scan and print Oreo cookie creme – allowing a smooth and seamless journey from digital creation to production. The creme is dispensed from a syringe, moved by the Dobot arm, onto the giant Oreo cookie through 12 pneumatic air controlled syringes.
Customers are be able to select from a range of features to Oreo-fy themselves including; hair style and eye colour and style and accessories, to get playful and personalise their cookie.
Follow the live stream at oreoyoself.com.au.
LX Group is an electronic product development company. We work with clients from concept through to production, across a range of industries from food to consumer and medical products. Contact LX Group at lx-group.com.au to see how we can transform your idea to reality.