Oreo™ Cookie Printer

LX custom developed the Oreo printer to ensure cookie creme printing precision, as part of a new campaign via Traffik Group. 

A Dobot Magician is controlled via bespoke software that uses a camera on the robot arm to scan and print Oreo cookie creme – allowing a smooth and seamless journey from digital creation to production. The creme is dispensed from a syringe, moved by the Dobot arm, onto the giant Oreo cookie through 12 pneumatic air controlled syringes.

Customers are be able to select from a range of features to Oreo-fy themselves including; hair style and eye colour and style and accessories, to get playful and personalise their cookie.