All posts tagged: product

Everyone is in a rush. From management with new ideas to implement, engineers under the pump to meet or beat deadlines, investors and shareholders to receive their financial returns, and generally everyone else in the organisation. Then you have the competition – who you need to beat to be first-to-market with your new product ideas or revisions. It just doesn’t stop!

You may be tempted with the concept of shipping just the minimum viable product, or looking to save as much time as possible. It is true that time can be saved in the design process – and there may be many quite obvious methods of doing so. However efficiency gains in any process can only be found and validated by professionals in each field. Therein lies the key to successful product development, and fine-tuning the process – you need the right team members with the expert knowledge in their field.

In the past you may have released products that have been satisfactory, had a low return or maintenance rate, with good customer feedback. However this may have just been a simple fluke – due to low volume, low feedback of any kind, and the end users not using the product to its rated specifications. But when it comes time to speed things up – the results of the new design may be altered directly or indirectly for the worse.

But how can this be? Knowledge – and the lack of it. Even in medium or large organisations, the design team may comprise of inexperienced new hires, staff who aren’t familiar with the latest revisions in your field, or well-meaning people who just don’t have enough design knowledge to do the best job possible. Their results may produce costly mistakes – both financially and legally. Let’s examine a couple of mistakes to see how easy they are to make, yet costly to recover from.

One recent – and very public example is the recent issue with the Lithium-Ion battery pack used for auxiliary power in the new Boeing 787 aircraft. In a constant drive to reduce weight, engineers chose Li-Ion batteries for their high energy to weight ratio – which theoretically is a great idea. However in practice one large battery was made with several individual packs that were packed together in a sealed compartment. This didn’t allow for any cooling space between the individual packs, thus causing overheating after use and a fire. Now the 787 fleet is grounded until further notice, causing great cost embarrassment to operating airlines, Boeing and associated organisations. [1] With more thought about the design and knowledge about Li-Ion batteries this potentially lethal situation could have been easily avoided.

Another much smaller yet equally hazardous example is that of a power supply design update. The previous design had the AC-AC transformer mounted separately on the chassis. However in a drive to reduce the enclosure size, a newer engineer decided to mount the transformer directly onto the PCB – and also reduce the PCB thickness to save production costs. In theory it looked great, and the test samples from production worked flawlessly. However after the first batch shipped to customers – they were not happy. The combination of the transformer weight, reduced PCB thickness and shock from the delivery process caused the PCBs to fracture – rendering the power supplies useless.

In both cases it would have taken an experienced, knowledgeable person a very short period of time to determine the changes were not for the better, and recommend positive design changes. And thus saving an incredible amount of time for restoration, money and the organisations’ reputation. It can be said that “experience pays” – every time. But what to do if you’re in a rush and don’t have the required experience?

Work with an organisation that has a large team of knowledgeable, experienced engineers with a wide range of design and manufacturing expertise across consumer, business and military-grade products – such as the LX Group. We can take your design ideas, revision requirements and produce the required customised solution for your team, or even follow through to final completion, including documentation, standards compliance and revisions.

For more information or a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au

 Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

[1] Peter Cohan, Forbes Magazine 27/01/2013 –http://www.forbes.com/sites/petercohan/2013/01/27/mit-professor-battery-fix-could-ground-787-until-2014/

 

Muhammad AwaisLX Group discusses the value of Experience in Product Development
After completing the process of taking your idea from a concept to a finished product and service, apart from dealing with possible faulty units or returns you may consider the process to be over with regards to the customer. Now and again you may receive the odd customer contact, but consider these to be simple and not part of “the bigger picture”. However your customers are still potential customers and product advocates – so you need to take care of their needs before and after purchasing and using your products. This not only involves dealing with them on an ad-hoc basis, but having a structured system in place to handle servicing your customers’ needs.

The investment required for such systems can generally be proportional to the investment made by your customers, however providing excellent customer service is an investment – and the more you put in, the more you get out. Finally, the more interaction you allow with customers – the greater their sense of “ownership” – which equals more sales and positive recommendations to others.

With this is mind, we will now summarise a variety of methods you can use to support your customers, with the goal of each method to satisfy customer needs and maintain sales growth.

– Contact centre and online support systems. Offering a direct channel of support to your customers is paramount, especially for more complex or specialised products. An unhappy, confused customer can be converted to a happy, satisfied customer very quickly if their questions, feedback and problems can be handled in a timely, friendly and live manner.

This can be achieved with a contact centre staffed by employees trained in customer service and every facet of the product they represent. By extension, the requirement to interact with customers electronically via email and social media is also relevant due to the popularity of these methods.

– Ongoing design modifications, improvements and unit cost reduction. Over time feedback will be received by customers, and all those involved internally with the product, and possibly external regulators. This feedback is valuable as it can help reduce problems, introduce incremental features for existing designs, maintain standards compliance, and also reduce manufacturing and servicing costs.

Just as software can be updated over time, a product design can possibly be altered with minimal changes at the design and manufacturing stage. By implementing constant improvements you can maintain internal and external customer satisfaction with your product. Furthermore, by advising existing and potential customers of these improvements, they understand that you are invested in your product past the initial purchase date and will feel more confident with your organisation.

– Product life cycle management. For products with a finite life cycle, offering more up to date versions of the product is also considered to be great customer services. Savvy customers realise that some things just don’t last forever (case in point – smart phones) and they are happy to update their purchases over time. If they are happy with the product, and loyal to the brand – they will expect you to keep up and meet their needs in the future.

Life cycle management is the opposite of leaving a product “as is” after manufacturing. Instead, your team receives feedback from customers, manufacturing, regulatory agencies and other relevant parties to improve the product. This can also involve market research as if you were starting over, however you instead create a product “road map” – planning the future for the product.

Furthermore if there are enough tangible reasons to replace the product with a complete new version, succession planning needs to be conducted. This involves the design process for a new, replacement product superior to the original that takes into account the needs of customers and other stakeholders – yet maintaining (if necessary) compatibility with the outdated version.

As you can see, there’s more customer service than simply sales and delivery. Successful organisations engage with all stakeholders to increase their business success. However if this concept seems foreign to you, or you’re not sure how to implement a successful customer service system – it pays to consult with a team who can provide them, matching your requirements, budget and desired outcomes. Here at the LX Group we have a wide variety of experience in the entire product design process from initial concept – through to manufacturing, sales, support and onwards.

So contact us today for a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au
Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.
Muhammad AwaisLX Group discusses the value of Product and Customer Support

People and organisations have backgrounds in many fields, and being an expert in one of those will likely generate the seed of an idea – which can be developed into what may be a commercially-successful product. However being an expert in one particular field does not make them the master of all.

This is very true when the decision to develop a product is made. With the advent of crowdfunding, accessible design tools, one-off machine shops and laser-cutting houses, inexpensive PCB production and the wealth of “experience” published on the Internet – almost anyone can be easily convinced that they too can bring an idea from concept to delivered product.

However this form of readily-accessible tools and knowledge doesn’t immediately allow an individual or organisation become competent overnight, just like reading a book on eye surgery doesn’t turn you into an optometrist. Thus when considering turning your ideas into a product – are you equipped for the challenges of product development?

Let’s examine the major stages of the design process and consider just a few points with regards to what is necessary.

Conceptual Development
This involves many tasks including product and market research, developing final product specifications, prototype creation and more. If designing your first product, do you have the discipline to finalise the specifications and avoid feature creep? Is your design cost-effective? Without a wide knowledge of parts and suppliers you could miss out on finding a single component or module that could replace a whole sub-section of your design.

The Design Process
This involves multiple iterations of your product, both hardware (and software if it uses embedded technology). This could involve large initial capital outlay to bring in the required development tools for hardware and software, test equipment and more. Choosing the appropriate tools alone can be a nightmare, and leave you at the mercy of vendors or fast-talking sales people. Finally the time required to design, test, incorporate feedback and redesign can be more than you expect, as each iteration is a learning process in itself. The more time you spend, the more time you’re giving your competition to succeed.

Testing, Verification and Certification
Your new product must meet a variety of compliance standards for mains power use, RF emissions, accuracy, perhaps environmental factors such as withstanding levels of vibration and temperatures, and more. This will require incredibly specialised testing equipment and the services of an external laboratory. Furthermore you may need multiple examples of the product at this stage for external user testing and feedback, again requiring short-run manufacturing expertise that doesn’t stretch the budget.

Pre-production Manufacture
If you’re working on your first product, this stage will seem like a complete nightmare. After finding a manufacturer you can trust, and setting up your component supply chain, developing tooling and test jigs for the assembly line (with most of this likely to be in the Far East) you may be running out of time, budget or nerves as you deal with suppliers, manufacturers and designers in more than one language and time-zone.

Manufacturing
Although an extreme amount of work and effort brings your organisation to this stage – manufacturing is not a hands-free effort. It requires quality control, supply-chain and product delivery management; and after some product examples have been released the opportunity to make small changes to the product based on customer feedback. This may require revisiting the previous stage of the design process and the efforts within. For higher-volume production you may need to keep staff on-site with the contracted factory to oversee manufacturing and ensure the design has not been altered to find relevant cost-savings for the manufacturer that could affect the outcome of your design.

Ongoing Support
After experiencing the processes to this point, you’ve reached a somewhat simpler part of your product’s development cycle. By now you’re an expert in your product, how it works, operates and can be used to it’s maximum. However you can’t rest on your laurels, as constant customer feedback and market forces will require you to update the product when necessary.

So why do all that yourself? You could invest in the physical and human resources required to bring your first idea to life – at a great initial expense, and hope for the best. Or you could instead take your design to a team of experts in the product design and manufacturing business – who can understand your product idea and turn it into a finished product on time and on budget.

Here at the LX Group we can take your design ideas and produce the required customised solution for your team, or even follow through to final completion, including documentation, standards compliance and revisions.

To move forward with your design requirements on time and on budget, simply contact us for a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au

Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

Muhammad AwaisAre you equipped for the challenges of product development?

When designing new products or iterations of existing ones there can be what seems like an almost infinite number of factors to take into account. One of these will be the user-interface, and due to a rushed development cycle your team may not be aware of or pay little attention to one very important factor of the user-interface design – accessibility for users with disabilities. Just for a moment – examine an existing product. Then try to operate it with your eyes closed. Such an exercise is one example that quickly illustrates the needs of the disabled.

Although you may design a product for an existing target market, or even for internal use – there may come the day when an employee or customer with a disability will use your product. Thus to avoid embarrassment, difficulty for all those concerned – and possible legal action, consider the target market and/or user in more detail to ensure accessibility for all. There is a wide range of disability categories to be aware of, however we will examine the four main types that should be considered.

Visual Disability

Although designing a product for those with a visual disability may seem quite difficult, there are many ways to enhance a user-interface to allow use by such members of the community. With larger devices there should be room for Braille text adjacent to normal labels, or the spacing of controls that match pre-set sequences of operation for simpler devices. Digital audio devices are quite inexpensive and can be integrated with microcontroller designs to offer audio feedback by using pre-recorded audio files.

 

For those with partial sight the ability to change the size, colour or contrast of any visual output would also be a great help. Finally, a not insignificant amount of the population is colour-blind, and this needs to be taken into account. For example using two separate indicator LEDs instead of a single red/green indicator.

Auditory Disability

Designing for those with partial or full hearing-loss will require research into the type of data or output that is normally heard by a user, and converting this into visual or physical indications. For example machine operators can hear when something is happening (or not) – whereas the hearing-impaired user will not know. In consumer or public devices, the simple display as well as spoken announcements are required. Systems that can indicate all possible statuses, modes and options in a visual format will be favoured and appreciated by those with hearing difficulties.

Cognitive Disability

Some people have difficulty with short-term memory, spatial reasoning skills and comprehension of data and instructions. As design engineers you may be familiar with multi-level menu systems or obscure system commands, however such complexity cannot be tolerated by all. By simplifying interfaces, reducing the number of menu options, using simpler wording on labels and displays, and requiring less comprehension by end users, can you meet the needs of this demographic of the population.

Motor Disability

Some users have difficulty with hand-eye coordination and muscle control. Therefore they may have difficulty with controls that require alignment, delicate turning, variations of pressure (such as a two-stage button similar to a camera exposure control) or buttons and switches that are just small. By using controls that require less thought and fine adjustment you can simplify the physical effort required to interact with the device an enhance accessibility for users with such afflictions.

Apart from the four categories listed above, there can users that fall into variations or combinations of disabilities. Although it can seem difficult to cater for every possible eventuality, research into end-users and customers will put your design team on the right path. It can also be useful to contact national associations or advocates for people with various disabilities for their advice – with a positive, mutual attitude they are always happy to help with interface design suggestions and improvements.

If your organisation is in the process of designing a new or updated product for use by the wider public, taking accessibility into account is vital. As part of our design process the engineers at the LX Group can work with your team and outside consultants to create the ideal interface for yoir product, and of course be your partner in any and all stages in the design and manufacturing process. No matter what stage of design your team has achieved, we can partner with you to share our design and manufacturing expertise for your benefit.

To move forward with your prototype requirements, simply contact us for a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au

Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

Muhammad AwaisLX Group discusses Product Accessibility Design

Building prototypes of your product idea during the design process is naturally important and something that is a necessity for many reasons – including physical conceptualisation, demonstrations to possible financiers, proof of concept, usability testing in later stages, and project inspiration. However like all stages of the design process (as discussed last week) doing so requires a level of knowledge and expertise that not every organisation possess.

 This is not a criticism, but should be taken as a positive observation. And like any skill – if you can’t do it properly yourself, find someone who can. Here at the LX Group we will take the time to understand your needs and ideas which can then be transformed into one or even a range of prototypes – setting you up for success. As part of this process a decision needs to be made with regards to the type of prototype required, so let’s examine them in more detail and the benefits of each.

 Proof-of-concept prototypes

This is often a very basic example that will function in a similar manner to the final product – to prove that it is feasible and can be done. We say that the key purpose is to focus on, understand and address identified risk areas with the prototype. For example selecting an appropriate microcontroller to ensure processing speed and I/O requirements are adequate, or power consumption levels fall under a required maximum. During this level of prototyping it is important to remove design faults and technical risks otherwise the costs involved to make changes later on will be exponential compared to doing so now.

 Demonstration prototypes

When you need to show someone what “it’s all about” – a demonstration prototype will be required. This is the model you shop around to potential investors and future customers, document or show during grant applications, and generally spruik to the outside world. Those of you in larger organisations may also require this to “sell” the concept to decision makers in the upper echelons of management. The prototype may not function as the final product, however it should appear to do so. For example the housing and cosmetic look will match the final product as much as possible, however embedded software may be very basic or “emulate” the required functions.

 Research and Development prototype platforms

When you have the go-ahead to move forward with the project design, it’s time to get working on the design – which requires R&D prototypes. The algorithm development of the product can take place with these prototypes, and thus may not look like the finished product, but they will have the functionality and specified hardware to operate as one. Furthermore this type of prototype may be modified or altered during the research process to account for changes, updates and possible design changes.

 Commercial Product Iterations

There are three iterations during this stage in the design process, including:

  • Alpha prototypes – these are the first revision of the design and generally meet all aspects of the product design. These will be used to test the design parameters, review the design and seek improvements, and seek internal suggestions and improvement ideas.

  • Beta prototypes – these will include any changes made during the alpha prototype stage, and be submitted for compliance testing, certification, stress testing and product trials. After the results of those operations more changes may be required to the design requirements and specifications.

  • Pre-production prototypes – these are manufactured during short runs and ideal for verifying the manufacturing process, component suppliers, determining production yields, product testing, and the supply chain. For more popular products security at all stages of the supply and manufacturing chain is vital to remove the possibility of information leaks, industrial espionage and intellectual-property theft. You don’t want fuzzy photos of your next great thing plastered over Internet pundit websites.

 Where to from here?

 Your project budget and prototype requirements will determine the method of creation and time required to do so. For many designs the speed of prototyping can be increased dramatically, in conjunction with reducing the budget requirement by using a mixture of standard components, development kits, a mixture of reference and custom designs and pre-designed hardware libraries. By not “reinventing the wheel” wherever necessary time and money can be saved without too much effort, leaving resources available for R&D or custom sections of the design.

 So if you have an idea for a prototype and not sure about how to move forward and would like to have an experienced organisation take care of everything – we can “make it happen”. At the LX Group we have our own hardware compiler – a proven system of product design that will save you precious time and money. No matter what stage of design your team has achieved, we can partner with you to share our design and manufacturing expertise for your benefit.

 To move forward with your prototype requirements, simply contact us for a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

 LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au

 Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

Muhammad AwaisLX Group – your Partner for Prototyping

For the inexperienced organisation or individual, the journey that is product design may appear to be either a simple task or something so complex that they suffer from the paradox of choice and the product fails to move forward from an idea to reality. Nothing could be further from the truth, and in both of these cases that is a shame, as with some thought, planning and the right partners – product design is achievable and your ideas can become products.

The old adage “proper planning prevents poor performance” is still true and certainly applies to product design. At LX we have our own six-stage planning process that has yielded in success for all of our clients. Let’s examine these stages in more detail.

Conceptual Development

This stage involves several areas, including intended market research, deciding on product specifications, basic prototyping and setting up the team to work together. The more information you can gather about the intended market for your final product, in conjunction with an understanding of the technology available – the better the final results. This step is crucial – you can’t go back in time to change features based on initial research – and redesigning from scratch will destroy your budget.

Design

After conceptual development the initial versions of the product can be constructed. This will involve several versions, and testing by the internal team. If the product requires embedded software many iterations may be necessary to meet the design requirements. Furthermore any industrial design for such things as enclosures or mounts will also need to take place in conjunction with the final physical design of the product.

Finally, during this stage you will be preparing for commercialisation assistance, and possibly external financing. Having some working beta version prototypes and marketing data created during the first two stages will assist in this.

However this is also an exciting stage, as you can see the birth of your product and understand the reality of it. As part of electronic product design you should consider the LX Hardware Compiler – a system designed to save money and an incredible amount of development time.

Testing, Verification and Certification

During this stage you have the opportunity to test the product, not only for operation but also to comply with any relevant compliance standards and gain required certification for the target markets. Failure at this stage may render the product unsaleable in some markets and possibly lead to product recall or legal action. Furthermore all levels of hardware and software must be verified as working to specification otherwise the project will incur expensive re-designing and tooling costs. You will also need to finalise planning for moving from the laboratory to manufacturing, your organise the production team, suppliers and manufacturer.

Pre-production Manufacture

Here you will design the process for manufacturing, working with the manufacturer to prepare the production line, such things as test jigs, organise the required parts from the supply chain, run a small batch of pre-production items to test the factory processes and quality control – and generally be satisfied the product is ready for manufacture. Furthermore when dealing with offshore manufacturers it is important to confirm with them that the processes, procedures and suppliers decided upon after pre-production will be adhered to for the full production run. Finding a production partner you can trust can be a journey in itself, especially for those without any contacts or past partners in the industry.

Manufacture

Finally you can start manufacturing the product at full speed. However you can’t stand back and watch, a constant vigilance needs to be maintained with regards to quality control, meeting customer orders, logistics and also the quality of secondary items such as packaging, documentation and customer support vehicles needs to be taken into account.

Ongoing support

Even after selling thousands or more of your product, there will be times when software needs to be upgraded, new compliance standards introduced that will require a slight redesign, and new information from your marketing team that may required possible upgrades or changes to the final product. All these and more can and will require changes that require revisting the previous steps of the design process, and cannot be ignored otherwise the success of your product and reputation will be at stake.

When working through all the stages listed above, and more things that you may not even have considered, it will pay you to consult an organisation that has brought a wide variety of products to life in all fields of operation. And here at the LX Group we can be your partner and guide through the entire process – from an idea to the delivered product.

Bringing the right product to market at the right time and on budget can be done, and by not selecting the right parter you leave your organisation open to budget problems, production delays, quality issues and any manner of related problems.

So if you have an idea or prototype and not sure about how to move forward with your planning, inexperienced with product commercialisation and manufacturing – or would like to have an experienced organisation take care of everything – we can “make it happen”.

Simply contact us for a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. https://lx-group.com.au

Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

Muhammad AwaisLX Group discusses Product Design Services

So you have an idea – the “next big thing” in the technology or consumer electronics area. You may have developed it alone, or with a group of friends or colleagues. Over many sleepless nights and busy weekends it was developed into a working example. Or your small company worked on it non-stop. You overcame the design challenges, early bugs and faults. Now you’re at the stage where the prototypes are performing as required and you know it’s ready to convert into a product.

At this juncture the project may have hit the largest stopping point there could be – funding and commercialisation. More money is required to further development, however as an individual, small group or business there’s no way the bank will lend you the money. Furthermore with almost everyone “feeling the pinch” you don’t want to ask family or friends.

However there is a solution – “Crowdfunding”. Until recently crowdfunding was unheard of, but like most great ideas has spread like wildfire and is now a legitimate form of fund-raising for great projects. How it works is very simple – you describe your new product in as much detail as possible, showing the features and benefits just like any other sales tool.

However you then offer people the ability to pay in advance to either sponsor or back the product development and purchase the final product. You will set in advance a goal amount. Different monetary amounts are set, each with a ‘reward’ of the product and other extras – and the higher the amount, the greater the reward. At this point is is supremely important to accurately state the delivery date. People will wait if they know when to expect their product. These amounts are pledged, and not received unless the financial goal amount has been met at a set cut-off date.

If the total amounts pledged fall short of the goal amount, the project remains unfunded and you’re back to try again. However – if the goal is met – the backers funds’ are transferred to your organisation, less a fee by the crowdfunding facilitator. And this is when the next challenge arises – bringing the product to market.

For inspiration, two recent examples of crowdfunding success were developed locally here in Australia. The first of these is “Ninja Blocks”, a hardware and cloud-based solution to interface all sorts of objects interactively with the Internet. Their goal was $24000 however ended up receiving just over $100000. The product captured the imagination and enthusiasm of so many people the founders have had a second round of VC funding.

Another is a current project – the “LIFX Light Bulb”. It’s an RGB LED energy-efficient light bulb that can be controlled via wifi and therefore an Internet-connected device. Although the end date hasn’t been reached, and the goal is $100000 – they have already received over one million dollars in backing.

As you can see – with the right product, pricing and promotion – crowdfunding can be a raging success. However before moving forward and examining further development, who are these crowdfunding facilitators?

The largest and most popular is known as Kickstarter. Based in the United States, they have a huge range of products and projects being funded. If you need to reach a global audience, this would be the facilitator to consider. They collect the pledges via the Amazon payment system and capture a small percentage, around five to ten percent. But there is one drawback – projects must be based in the United States. However this can usually be worked around by having a representative in the US who can act on your behalf.

Another choice is Pozible, although not as large as Kickstarter they’re based locally which makes the process so much easier. However as a domestic facilitator you may not reach the global audience due to foreigner trust issues and being far from the majority of the target market.

Back to your project – let’s say you’ve successfully gained your funding. Where to next? You could be staring a huge bank balance, a prototype on your desk and have several thousand people waiting for their reward. Do you understand the processes of taking a design from prototype to actual manufacture? Perhaps it could be redesigned for a cheaper cost price – not only components but making it cheaper to make. And where will you have it made? Locally? You’ve heard about how cheap it is to offshore to East Asia – but who do you contact? Who can you trust? Do you feel confident sending your designs and a large payment offshore – hoping everything will work out? Or do you have the time, knowledge, language skills and savvy to research in country?

If the answer to even one of those questions is “no” – to ensure success you need a partner who understands your product, will take the time to work together with you from your initial contact right through to delivering the final products to your backers. That is where you can take advantage of our experience and success to bring your product to market.

LX has experience in successfully taking electronic products from concept through the commercialisation process. There are many factors to consider before commencing product development and LX can provide expert advice throughout the process, lowering your commercial risk.

Some of the services offered by LX include:

  • Development of business cases and business plans

  • Competitor research and analysis

  • Evaluation of proposed solutions

  • Intellectual Property (IP) landscaping

  • Market research and feasibility studies

  • Rapid market testing

  • Surveys and focus groups

  • Development of marketing strategies

  • Starting a business – LX Business Quick-Start pack

  • Assistance in raising funding (investment and government grants)

  • Product versioning strategies and technology road mapping

For more information or a confidential discussion about your ideas and how we can help bring them to life – click here to contact us, or telephone 1800 810 124.

LX is an award-winning electronics design company based in Sydney, Australia. LX services include full turnkey design, electronics, hardware, software and firmware design. LX specialises in embedded systems and wireless technologies design. www.lxgroup.com.au

Published by LX Pty Ltd for itself and the LX Group of companies, including LX Design House, LX Solutions and LX Consulting, LX Innovations.

Muhammad AwaisLX discusses bringing your product ideas to market with Crowdfunding